Your Dashboard

Traffic sources: Organic, Direct, Paid, and AI

The Source dropdown lets you view metrics for one traffic channel at a time. Each source shows a different set of metrics, for a good reason.

3 min read

Switch source

On the dashboard, open the Source dropdown and pick All Traffic, Organic Search, Direct, Paid Search, or AI. The chart, stat cards, and tables all update.

The Source dropdown open with five traffic sources — The Source dropdown in the top bar.

Why some metrics grey out

Clicks and impressions come from Google Search Console, which only covers organic search. So on Direct, Paid, and AI those two cards are greyed out, and you see Users and Key Events (from Analytics) instead.

Stat cards with Impressions and Clicks greyed out on the Direct source — On Direct, Impressions and Clicks grey out; Users and Key Events stay live.

First use of Direct, Paid, or AI

The first time you pick one of these, Page Pulse backfills the historical per-source numbers in the background. Give it a few minutes, then refresh.

Good to know

Searching a query switches the source to Organic automatically, since query data is organic-only.