Create a competitor change intelligence report
See what your competitors changed — by date, page, and type of change — then line those moves up against your own page performance to spot what's working.
Your competitors are running experiments in public.
Every time a competitor rewrites a title, expands an FAQ, or adds internal links, they’re telling you what they think will move rankings. Most teams never see it — they check a competitor page once and move on.
If you track competitor URLs in your Page Pulse project, the MCP can hand your AI tool a dated log of everything they changed — and compare it to your own performance so you know which of their moves to copy, and which to ignore.
The prompt
Connect the Page Pulse MCP to Claude or ChatGPT, paste this in, and it builds the report from your live data.
Requires competitor pages added to your Page Pulse project. No competitor pages yet? Add their key URLs first, then run this.
Using the Page Pulse MCP, build a competitor change intelligence report for [your project]. 1. List the competitor pages I track and any changes they made in the last 30 days (importance 40+) — show the page, the date, and what changed (title, H1, content, internal links, schema). 2. Group the changes by type so I can see patterns (e.g. they're rewriting titles, expanding FAQs, adding internal links). 3. Where I have a comparable page, compare my recent clicks and position trend to theirs, and flag where a competitor's change lines up with a move in my rankings. 4. Finish with three recommended responses.
How to run it
Add the competitor URLs once; Page Pulse watches them from then on.
Add or confirm competitor pages
Make sure the competitor URLs you care about are tracked in your project. Page Pulse crawls them just like your own pages.
Pull their recent changes
Ask the MCP for competitor page changes in your window. You get the page, the date, the change type, and an importance score.
Group by change type
Have your AI tool cluster the edits so patterns jump out — a wave of title rewrites, new FAQ blocks, internal-linking pushes.
Compare and recommend
Line their changes up against your own performance trend, then let the AI suggest the few responses worth making.
Before you start
- Competitor pages added to your project
- Your own key pages tracked
- Google Search Console linked
What the MCP pulls
- Competitor page change history
- Change type and importance score
- Your performance trends to compare
What you'll spot
- Patterns in competitor edits
- Changes that preceded ranking moves
- Gaps worth closing on your pages
Run this on your own pages
Connect your data, pick your pages, and Page Pulse starts recording changes today — so your next report is waiting for you.
No credit card required · Free plan available
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