Lance Beaudry
Lance is the founder of Page Pulse and the SEO agency Avalanche Creative, where a 12-person team manages 50,000+ URLs for clients across dozens of industries.
After years of making changes, forgetting what was done, and wondering whether it moved the needle, he built Page Pulse to log every edit automatically and connect each change to the ranking and traffic it produced. He writes about on-page SEO, change tracking, and turning guesswork into proof.
Articles & playbooks
GitHub for Content: Version Control for Website Changes
Developers track every code change with GitHub. Most teams have no equivalent for the pages they publish — so Page Pulse builds a version history for live content, then lets AI turn it into commit logs, release notes, and performance diagnoses.
Lance BeaudryJun 11, 2026 · 5 min read
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SEO change tracking: connect website changes to rankings, traffic, and results
Your tools tell you what happened. Almost none of them tell you why. Here's how a historical record of page changes becomes the missing…
Read articleThe Master On-Page SEO + UX Checklist
Everything that matters for visibility, experience, and conversion — combined into one framework your team can actually use.
Open checklistThe Homepage Optimization Checklist
Turn your homepage into a confident entry point that clarifies who you are, what you do, and the best next step for every visitor.
Open checklistThe Product Page Optimization Checklist
Turn browsers into buyers — product pages that attract organic traffic and convert visitors into customers.
Open checklistThe Service Page Optimization Checklist
Build service pages that communicate value, reduce friction, and convert qualified demand into inquiries.
Open checklistThe Blog Post Optimization Checklist
Plan, write, and ship educational content that ranks, earns trust, and drives real business outcomes.
Open checklistThe Location Page Optimization Checklist
Create high-performing location pages that rank for local intent, earn trust, and drive real inquiries.
Open checklistThe Category Page Optimization Checklist
Design category and collection pages that balance SEO with a smooth browsing experience.
Open checklistFree SEO Tools every on-page audit needs
A hand-built set of free utilities — SERP preview, character counters, link counters, and indexability checks.
Browse toolsGet the same unfair advantage
The change tracker Lance built for his own agency. Track up to 50 pages on one website, free — and connect every edit to the results it drives.
No credit card required · Free plan available