MCPReporting

Generate a client-ready SEO change report

3 min in your AI tool Easy Agency-ready

Turn a month of tracked page edits and performance movement into a clean, plain-English report your client can actually read — written by AI, grounded in your real data.

client report · PDF
SEO Change ReportMay
Executive summary
What changedWhat happenedNext steps
Built by AIFrom your live data
Why this matters

Clients don't want raw data. They want the story.

Most SEO reporting is either a wall of GSC screenshots or hours of hand-writing a narrative no one asked for. Neither tells the client what you changed and whether it worked.

The MCP gives your AI tool the two ingredients of a good report — the important changes you shipped and the performance that followed — so it can draft something concise, confident, and client-ready in one pass.

Copy & run

The prompt

Connect the Page Pulse MCP to Claude or ChatGPT, paste this in, and it builds the report from your live data.

Add the client’s name and your agency voice, and it reads like you wrote it from scratch.

Paste into Claude or ChatGPT — Page Pulse MCP connected
Using the Page Pulse MCP, write a client-ready SEO change report for [your project] covering last month.

1. Summarize the most important page changes (importance 50+): which pages, what changed, and when.
2. Pull the performance movement for those pages — clicks, impressions, and average position — comparing last month to the month before.
3. Write it for a non-technical client: a one-paragraph executive summary, a “What we changed” section, a “What happened” section with the numbers, and a short “Recommended next steps” list. Keep it concise and confident.
Step by step

How to run it

Connect once, then generate a fresh report for any client in minutes.

1

Connect the MCP and pick the project

Authenticate the Page Pulse MCP and tell it which client project to report on.

Page Pulse MCP · projectsCONNECTED
Your projects3 sites
avalanchecreative.co
1,204 pages · daily crawl
clientsite.com
420 pages · daily crawl
shop.example.com
2,860 pages · daily crawl
2

Pull the month's important changes

The MCP returns the high-importance edits — title and H1 rewrites, content additions, schema and internal-link changes — with dates.

change feed · last 30 days
Detected changesimportance ≥ 40
H1 · edited92
/services — “SEO Services That Pay for Themselves”
Meta · edited71
/pricing — rewritten, 152 chars
Links · added63
/blog/seo — +4 internal links
3

Attach the performance movement

For those pages, it pulls clicks, impressions, and position with a month-over-month comparison so wins are tied to specific work.

performance · by page
Performance · by page30 days
PageClicksΔ
/services1,624+34%
/services/seo880+12%
/pricing512+7%
4

Draft, review, export

Your AI tool writes the report in client voice. Skim it, tweak a line, and export to a doc or PDF.

client report · PDF
SEO Change ReportMay
Executive summary
What changedWhat happenedNext steps

What goes in the report

  • Executive summary in plain English
  • What we changed, by page
  • What happened, with the numbers
  • Recommended next steps

What the MCP pulls

  • Important page changes with dates
  • Clicks, impressions, average position
  • Month-over-month comparison

Great for

  • Monthly client deliverables
  • Retainer check-ins
  • Proving the work you did

Run this on your own pages

Connect your data, pick your pages, and Page Pulse starts recording changes today — so your next report is waiting for you.

No credit card required · Free plan available