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Prove SEO Impact to Stakeholders Without Manual Reporting

Reporting 4 min Easy

Why This Matters

Stakeholders care about outcomes, not individual tactics. When results are evaluated page by page, the broader impact of sustained optimization work is easy to miss.

Looking at performance across a set of pages over a longer period creates a clearer, more trustworthy story about how updates contributed to real business outcomes.

How to Do It in Page Pulse

  1. Open your Project Dashboard
    open project dashboard page pulse
  2. Select a group of related pages or apply filters to define a page subset
  3. Review the aggregated change activity across those pages
  4. View performance trends for organic visibility, traffic, and conversions over time
  5. Compare periods before and after sustained update activity
  6. Use the combined view to explain how ongoing page-level work aligned with improved outcomes

Requirements

  • A defined set of pages and a sufficient time range to observe trends
  • Google Search Console connected to the project
  • Google Analytics 4 connected to the project
  • Key events such as form fills or sign-ups configured in GA4

What You Can Decide Next

  • Whether site-wide or category-level updates delivered meaningful results
  • How to confidently communicate impact to stakeholders
  • Which types of updates should be scaled across more pages
  • Where continued investment is justified based on long-term outcomes

What Page Pulse Connects

  • Aggregated page-level change history
  • Google Search Console clicks and impressions across multiple pages
  • GA4 sessions and key events for a defined page set
  • Time-based performance trends
Get it Done in Page Pulse

Demo