Jobs to be done workflows

Quickly identify landing pages that drive high-value conversions and uncover SEO opportunities to increase those results.

Conversion SEO 3 min Easy

Why This Matters

High-converting pages are often under-optimized for search. Without seeing conversions, search performance, and page changes together, teams miss easy growth opportunities.

How to Do It in Page Pulse

  1. Open your Project Dashboard
    open project dashboard page pulse
  2. Select the Landing Page Sessions view
    select landing page session page pulse
  3. Sort the table below by Key Events (optionally select a specific key event in box above)
    sort table by key events page pulse
  4. Click a page with key event conversions over your selected time range
    select individual page in page pulse
  5. Review the page's performance timeline alongside recorded changes
    performance chart single page in page pulse
  6. Scroll down to view GSC Queries for that page to identify strong keywords within striking distance
    queries table on single page in page pulse

Requirements

  • Google Analytics 4 connected to the project
  • Key events such as form fills or sign-ups configured in GA4
  • Google Search Console connected and collecting query data

What You Can Decide Next

  • Which high-performing pages deserve on-page updates
  • Which keywords can be improved without major page rewrites based on average position
  • Whether performance gains are being limited by lack of optimization rather than demand
  • Find a strong keyword that could be analyzed and enhanced for better intent

What Page Pulse Connects

  • Landing page sessions
  • Key events like form fills
  • Google Search Console clicks, impressions, and queries
  • Page-level change history

Demo