Lance Beaudry
Lance Beaudry is the CEO and Founder of Avalanche Creative, a content-first SEO agency. He’s passionate about helping marketers understand why web pages perform the way they do, not just what the data shows. Through Page Pulse, Lance shares practical tools, research, and frameworks for SEOs who want to connect on-page actions to real results.
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- Free Tools
- Keyword Research
- On-Page Optimizations
- On-Page SEO Checklists
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Location Page Optimization Checklist [66 Items]
Show up locally. Stand out credibly. Use this checklist to create high-performing location pages that rank for local intent, earn trust, and drive real inquiries. It balances local SEO structure with conversion-focused UX so visitors can easily find, trust, and contact your nearest location.
Homepage Optimization Checklist [65 Items]
Set the tone, guide the journey. Use this checklist to turn your homepage into a confident entry point that clarifies who you are, what you do, and the best next steps for every visitor. It blends SEO, UX, and CRO so people can understand, trust, and act quickly.
Category Page Optimization Checklist [65 Items]
Make discovery effortless. This checklist helps you design category and collection pages that balance SEO with a smooth shopping and browsing experience. It focuses on helping users find the right items fast while signaling relevance to search engines and driving conversions.
Product Page Optimization Checklist [72 Items]
Turn browsers into buyers. This checklist helps you create product pages that not only attract organic traffic but also convert visitors into customers. It combines SEO fundamentals with UX and CRO best practices to build trust, reduce friction, and drive more sales.
Service Page Optimization Checklist [70 Items]
Where visibility meets persuasion. Use this checklist to build service pages that communicate value, reduce friction, and convert qualified demand. It blends SEO, UX, and CRO so visitors understand what you do, why it matters, and how to take the next step.
Blog Post Optimization Checklist [70 Items]
Turn every post into an asset. This checklist helps you plan, write, and ship educational content that ranks, earns trust, and drives real business outcomes. It balances SEO, UX, and CRO so your posts perform across channels.
Master On-Page SEO + UX Optimization Checklist [83 Items]
We combined everything that matters for visibility, experience, and conversion into one framework your team can actually use. From messaging clarity and design flow to accessibility, analytics, and CRO — it’s all here.
Testing the AI Analyzer
Introduction No matter your SEO experience—newcomer, consultant, or agency—you’ll hit the same wall early on: finding the right keywords to target. Keyword research is the heartbeat of organic growth, but not all tools are created equal. In this guide, we break down the best free and paid keyword research tools, explain where they shine (and…